RESEARCH

Do you need ammunition to support the value of a donor-centred approach?

Here is a list of research papers, books and publications worth reading.

 

Click to Read:

“Donor Retention: What Do We Know and What Can we Do About it?” by Professor Adrian Sargeant

 “Does Donor Relations Matter?” by Penelope Burk

 

Click to Purchase:

“Donor-Centered Leadership: What it Takes to Build a High Performance Fundraising Team” by Penelope Burk

“Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value” by Adrian Sargeant and Elaine Jay

“Keep Your Donors: The Guide to Better Communications and Stronger Relationships” by Tom Ahern and Simone Joyaux