Do you need ammunition to support the value of a donor-centred approach?
Be sure to read the following:
“Donor-Centered Leadership: What it Takes to Build a High Performance Fundraising Team” by Penelope Burk
“Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value” by Adrian Sargeant and Elaine Jay
“Keep Your Donors: The Guide to Better Communications and Stronger Relationships” by Tom Ahern and Simone Joyaux