Do you need ammunition to support the value of a donor-centred approach?
Here is a list of research papers, books and publications worth reading.
Click to Read:
“Does Donor Relations Matter?” by Penelope Burk
Click to Purchase:
“Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value” by Adrian Sargeant and Elaine Jay
“Keep Your Donors: The Guide to Better Communications and Stronger Relationships” by Tom Ahern and Simone Joyaux