Engage Staff and Raise More Money

Want to raise more money? Then make sure your employees are engaged. If employees are engaged in the nonprofit’s mission, they’ll want to help make a difference. And if they believe in the nonprofit’s ability to make a difference, they’ll be enthusiastic and strive to give their best performance. Staff will project their enthusiasm to donors, and donors will be more likely to become engaged. Engaged donors will give more … which means you’ll raise more and be better able to accomplish the organization’s mission.   MY TOP FOUR RECOMMENDATIONS TO ENGAGE EMPLOYEES   1.  RECRUIT THE RIGHT PEOPLE a)      Weight passion for the cause high in evaluating suitability. When the going gets tough (as it inevitably does in nonprofits where budgets and resources are severely limited), passionate employees will be more likely to help find alternatives and solutions. They’ll tough it out. b)      Recruit for matching organizational values. I love what Rene Lacerte, CEO and Co-founder of Bill.com has to say about this:  Make company values a big deal. Bill.com hires the type of person they strive to be as a company: humble, fun, authentic, passionate, dedicated. c)       Shortlist only candidates with the right attitude. Make sure their glass is half full, not half empty. They may be extrovert. They may be introvert. But you need people with a collaborative “can do” attitude.   2.   BUDGET FOR STAFF TRAINING a)      Show interest in the development of each individual, and provide educational opportunities in relevant areas, be it presentations or conferences on fundraising, administration, finance, or service delivery. b)      Budget to pay professional association membership fees. Pay for...