DonorFocus 360 uncovers … then helps you fix and maintain … internal factors and external touchpoints that impact your organization’s relationship with donors/potential donors and your mutual objective to make a better world.
Good donor experiences = greater loyalty = reduced cost = greater net revenue
Today, few nonprofits would dispute the financial value of putting the donor front and centre – especially on touchpoints like donor-centred solicitations, newsletters, and thanking donors promptly in a meaningful way for their gifts. That’s the EXTERNAL 180 degrees.
But what about the INTERNAL 180 degrees?
Too many organizations are stuck with internal policies, processes, behaviours, practices, structures (silos!) and budgets buy generic drugs that sabotage the successful delivery of the external 180 degrees.
For a truly donor-centred approach to maximizing revenue – and therefore the ability to accomplish your organization’s mission and make the world a better place – you also need the buy-in and support of the internal 180 degrees.
A shared goal. A shared mission. Shared, not only with your donors, but with your colleagues too. You are all partners in making the world a better place.
A holistic donor-centred approach to raising funds is the best way to maximize revenue. DonorFocus 360 uncovers … then helps you fix … internal factors and external touchpoints that impact your organization’s relationship with donors/potential donors and your mutual objective to make a better world.