Gifts-in-Kind … 10 Guidelines for Fundraisers

Gifts-in-Kind … 10 Guidelines for Fundraisers

I recall my anger when I immigrated to Canada and the righteous call for charity drop-off toys was for “new, unused toys in original packaging” – my rude awakening to our Western obsession with germs.  Of course, I’m “westernized” now. And as a fundraiser I understand why charities are so fussy. A few years ago, Agents of Good posted an outstanding Secret Agent Report entitled “Your Donation is Garbage”.  At the time it really ruffled my donor feathers. So much so that I didn’t trust myself to submit a comment. The post and the comments are well worth a read. It includes fundraiser rants and some excellent advice. You can read it here.   THERE ARE TWO CATEGORIES  OF GIFT-IN-KIND DONORS. 1. People who are passionate about your cause and feel “called” to make a difference. These donors probably make financial donations to your organization too. 2. People who want to make room in their closet and do good at the same time. Great new donor prospects. Whether they realize it or not, the charities that specify “brand new items” are calling out only to people who are already passionate about their cause. The primary motivation for the gift is quite different than for the person who donates a gift-in-kind to make room in their home or office for more stuff. All my life, I’ve been a Gift-in-Kind Donor, and I probably fall into the second category. As you’ll read below, I recently tried to gift a gift-in-kind to a charity I am passionate about. I thought it was about time I made a bigger effort to fit into the first...