How to Partner with Your Donors to Change the World

As part of my research for a presentation at a fundraising conference, I reached out to colleagues around the world in my quest to find charities living and working a donor-centric model. I discovered that while lots of individual fundraisers and fundraising teams were doing a stellar job of improving their direct communications with donors, the approach did not necessarily extend to the entire Development or Fundraising department, let alone the entire organization. My presentation was supposed to highlight not one, but two case-studies. I realized what a challenge I’d set myself! After three months of research, I finally resigned myself to presenting mini-case studies of some of the great things organizations are doing to engage and build relationships with their donors … sharing emotional stories growing in Memoriam donors into Legacy Donors telling their donors they love them without asking for a gift at the same time engaging donors in mission-related activities I was disappointed that I could not find organizations somewhere in the world that are successfully living and working a donor-centric model. Surely they must exist. But then I recalled an organization I consulted with some years back when I worked at Mal Warwick – Corporate Accountability International (CAI). More than any other organization I’d come across at the time, CAI recognized the value of a donor. I wondered how they were doing. It was time to catch up. WOW! So pleased I did. CAI is an excellent example of how to live and work a donor-centric model. CAI knows from years of experience, that the more aware and involved their members are, the greater impact...